The Minister for Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa yesterday led organizations under her ministry in a clean-up exercise at the Glenroy Shopping Centre.

Zimbabwe’s largest integrated media house, Zimbabwe Newspapers (1980) Limited, the Zimbabwe Broadcasting Corporation (ZBC), Transmedia, Zimbabwe Mass Media Trust (ZMMT) and the Broadcasting Authority of Zimbabwe (BAZ) participated in the cleanup, with the Zimbabwe National Roads Administration (Zinara) joining them.

Speaking to reporters after the cleanup, Sen Mutsvangwa said citizens should keep their environment clean all the time and not wait until the first Friday of every month to clean up.

“You know the president has declared the first Friday of every month a national cleanup campaign,” she said. “A campaign doesn’t mean we only clean on the first Friday of every month, it means we clean every day, but it’s a campaign to make sure that all citizens of this country at least make sure their houses and their quarters are clean because cleanliness is next to godliness.

“We are very grateful to Transmedia, who is our signage company, who identified this area as one of the potential areas that we need to keep clean. We are very happy because we managed to clean a lot of things.”

Zimpapers Group Chief Executive, Mr Pikirayi Deketeke, said it was important to be seen identifying with the issues that concern companies.

“What is important is that we are allowed to serve and we are not only allowed to publish information, but also to be part of the society in which we live,” he said.

“Today we join the team here at Zinara HQ, although we have our own program trying to ensure that First Street (Mall), which is one of our signature streets in Harare, is swept and kept clean.

“We’ve been doing dinners around George Silundika (Avenue) just to do our little bit to make sure we’re helping keep our cities clean. We want to be both practical and spread information to our communities.”